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DC Universe Service Becomes 'Infinite' With Comics Platform Rebranding

DC Universe and DC Universe Infinite

The end for DC Universe as a streaming platform was clear almost as soon as it launched, but Doom Patrol being renewed for a third season on HBO Max and not DC Universe was the unspoken end of the streaming service.

It should be no surprise that, alongside announcing a third season for Kaley Cuoco's Harley Quinn for HBO Max, the end of DC Universe as a streaming service has been made official.

NEWS

It was announced that DC Universe will be rebranded as DC Universe Infinite. No longer will shows like Doom Patrol, Titans, Young Justice, and Harley Quinn be streaming on DC Universe Infinite, as they will all move to HBO Max.

DC Universe Infinite will now become a platform exclusively for comics, meaning that other shows and backlogs on the service will be moved to HBO Max. When describing this new change, DC Comics chief creative officer Jim Lee gave encouraging words for the platform's new focus on comics. 

“I’m excited to share that not only will DC Universe Infinite members still be able to read all of the great comics that they’ve enjoyed but new issues are debuting on the platform quicker than before, digital first exclusives are being created, and the members-only events will begin as soon as possible.”

DC Universe Infinite will launch in the U.S. on January 21, 2021 and globally in Summer 2021.

WHAT THIS MEANS

Considering how DC Universe started out, it shouldn't surprise anyone that it didn't manage to compete with other streaming platforms. The lack of original content available on it, alongside that content being hyper-focused on DC superheroes, did not make the brand appealing to a broad audience that many streaming services need to succeed. 

However, now that all the old, new, and original content from DC Universe is on HBO Max, the appeal of the latter will likely only get bolstered. While Jim Lee is optimistic for the renewed platform, it was only last month that DC Comics as a whole was scaled down significantly with layoffs. While it's slightly encouraging that DC Comics is turning DC Universe into a platform similar to Marvel Unlimited, that doesn't really matter much when fewer and fewer comics will be made for it.