Entertainment Weekly released the cover of their latest issue on Twitter, showing both Elizabeth Olsen's Wanda and Paul Bettany's Vision on the cover, mimicking older magazines that covered classic sitcoms. Images from the issue spotlight on WandaVision were leaked but were officially released today, showing six new images of Wanda, Vision, and Kathryn Hahn's nosy neighbor character.
In this new EW set visit, accompanied by various interviews with cast and crew, it was confirmed that Marvel Studios did, indeed, film parts of WandaVision in front of a live studio audience and that due to the pandemic and delays in releases and production, Marvel Studios was "taking extra care to ensure the new schedule won't spoil story continuity."
Despite the studios' continued reliance on their tightly knit continuity between movies (and soon shows), Kevin Feige has assuaged newcomers' concerns of being lost if WandaVision is their first dip into the Marvel Cinematic Universe.
In Entertainment Weekly, new information was shared by Kevin Feige, who explained that new fans can enjoy WandaVision as it is, without the need to have seen the rest of the movies to understand anything in it. But for long-time fans, "a wealth of rewards" is waiting for them:
If you haven't seen any of them and just want to step into this weird thing because you love The Dick Van Dyke Show, it's going to work...But if you've been tracking the 23 movies we've made and following along the stories into Phase 4, there'll be a wealth of rewards waiting for you as it all unfolds.
WHAT THIS MEANS
It seems like the tactic moving forward regarding continuity is not to heavily burden the audience with it. Making sure that they aren't lost during whichever movie or show they're watching, despite never having seen anything else from Marvel Studios. However, that doesn't mean that the shows and movies won't still be intertwined, as Kevin Feige has said both WandaVision and Loki would tie directly into the sequel to Doctor Strange.
Even Black Widow will reference countless other movies and events from previous MCU movies like Captain America: Civil War and potentially even Iron Man 2, which introduced Scarlett Johansson's Natasha Romanoff. So, it seems to be a great compromise not to burden new audiences with contextless continuity, but still rewarding older fans who will understand the greater context and importance of certain references, plot points, and callbacks.