Spider-Man 3: New Merch Teases MCU Disapproval of Peter Parker's Secret Identity

Spider-Man Promo Art
By Matt Roembke

In a year that has seen more comic book movies and tv shows released than ever before, 2021 seems to be saving its best for last. Despite not even beginning their marketing campaignSpider-Man: No Way Home is one of the most anticipated projects in recent history. 

While fans are on the edge of their seats for the first teaser trailer to be released, the rumor-mill is the main source of hype for the third Spidey-flick in the MCU. Whisperings of multiversal implications and cameo speculation ranging from former foes to blind lawyers have led to this movie being labeled as one of the biggest movies in Phase 4. These speculations deserve the buzz they are receiving, but the revealed identity cliffhanger from 2019's Spider-Man: Far From Home may be just as important. 

With Mysterio being painted as a hero by The Daily Bugle, there has been some showing of support for the master illusionist. What does that mean for Peter Parker? Some new promotional art may tell that story. 


An Amazon merchandising post shows off new promotional art for Spider-Man: No Way Home that puts the focus on the status of the recently unmasked Peter Parker in the MCU. 

Spider-Man, Peter Parker, Friend Or Foe, Unmasked

The first image shows a newspaper-style collage of both Peter Parker and Spider-Man with the title “Peter Parker is Spider-Man”. Within the collage is a news clipping that shows parts of what is sure to be a Daily Bugle headline with the words “Spider” and “Menace”. The pieces of a classic J. Jonah Jameson catchphrase. 

Spider-Man, Peter Parker, Friend or Foe

Another phrase seen in a newspaper clipping is “Friend or Foe?” which points to The Bugle's vintage motive to divide public opinion on the New York wall-crawler. With his identity revealed to the world, this division could cause problems for Peter Parker. 

Spider-Man, Friendly Neighborhood, Hero

But it may not be all bad press as the final piece of promotional art is a more fan-poster-style piece that paints the “Friendly Neighborhood Spider-Man” as a “Hero”. So while some are claiming Spider-Man is a menace, others still believe he is a hero. 


When Mysterio and J. Jonah Jameson revealed Peter Parker's true identity at the end of Far From Home, it created a problem that many fans never imagined seeing the character go through in the MCU. Peter Parker's identity is one of if not the biggest focus on most of his classic stories in the comics, the animated series, and even past Spider-Man movies. 

Wrestling with who knows and who doesn't has always been a leg that most Spidey properties stand on when telling their stories. For the MCU to make Parker's role as Spider-Man known to the entire world, fans immediately wanted to know what would happen next. Add on top of that the rumored cameos from names like Doctor Octopus (from Spider-Man 2), Electro (from The Amazing-Spider Man 2), Doctor Strange, and many more, the hype is understandable. 

Another guest appearance being rumored in this movie is actor Charlie Cox playing Matt Murdock, aka Daredevil. Cox famously played the role in the Marvel Netflix series Daredevil and gained a massive fanbase as the Devil of Hell's Kitchen and half of the law firm Nelson & Murdock. So seeing the question of "Friend or Foe?" being tossed around on this promo art widens the window of opportunity for Murdock to slide into this narrative. 

While Peter finding representation in one of the Marvel Universes most esteemed litigators fits perfectly into the unmasking storyline, the fact that it is potentially Charlie Cox is in the role pulls the story back toward the multiversal elements of the movie.

Either way, seeing The Daily Bugle skewing the perception of Spider-Man in these posts ensures that even tho multi-dimensional things are going on in Spider-Man: No Way Home, Peter Parker will have to battle J. Jonah Jameson along with whatever sinister obstacles Doctor Strange puts in his way.