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Star Wars Producer Explains Why Boba Fett's Trailers Are Lackluster

The Book of Boba Fett Fennec Shand
By Savannah Sanders

As Marvel's debut year on Disney+ draws to a close, Lucasfilm is waiting in the wings and ready to return to the fan conversation with its second live-action Disney+ series, The Book of Boba Fett. Starring Temuera Morrison as Boba Fett and Ming-Na Wen as Fennec Shand, the seven-episode series picks up where The Mandalorian's shocking post-credits scene left off.

Set to release on December 29, 2021, a few trailers and posters have been released for this anticipated series; however, apart from shots of Tatooine and the palace, a few new faces, a fight, and dialogue from Boba, little has been revealed to generate much buzz. 

For Star Wars fans concerned that the show's lackluster marketing is a reflection of the series itself, the show's producers explained that it's all part of the plan; and just like Boba Fett, their decisions are motivated by their confidence and a surprising sense of respect.

Why Aren't Boba Fett's Trailers Exciting?

Boba Fett
Star Wars

According to The Hollywood Reporter, The Book of Boba Fett's somewhat underwhelming marketing is due to a conscious effort to avoid spoilers due to all that this new Disney+ series has in store. 

Co-showrunner and producer Robert Rodriguez, who also directed the Season 2 episode The Mandalorian where Boba returned, explained that fans have only seen footage from the season's first few minutes, saying, “We can’t use the second half of the first episode because it gives so much away."

What fans do know about the series is that Boba, along with Fennec Shand, will be wading into the Star Wars underworld after taking over Jabba's Palace where Boba intends to rule with respect instead of fear. 

Rodriguez also noted that, as a character, Boba Fett "invites a whole world from the underworld in with him," and teased that "Things turn up you don't expect, you see things we couldn’t believe we got to do.”

For audiences who are still riding the high of The Mandalorian's second season string of surprises, Rodriguez indicated that trend will continue in this show as well, claiming, "Every episode has big surprises.”

The Book of Boba Fett's producers also hinted that the series is prime for cameos as well as potential flashbacks considering the original trilogy-era gaps in Boba's own history. After all, what most fans likely want to see the most is Boba revisit that fateful Sarlacc pit to learn how he managed to escape his fate. 

The Book of Boba Fett's Bounty of Possibilities

If The Book of Boba Fett does intend to use flashbacks, audiences could see literally anyone from the original trilogy cast in the series, including those who didn't survive like Darth Vader and Jabba.

Also, due to its place on the Star Wars timeline, the show could bring back anyone from the cast of The Mandalorian. In fact, the series is already rumored to involve Grogu in some fashion, despite the fact he's now in Luke Skywalker's care.

There's also the possibility of cameos from Lucasfilm's upcoming slate of Disney+ series to consider as well, including Ahsoka who - like Boba - has been present from the prequels up through this post-Return of the Jedi era. 

The fact that Lucasfilm has exercised restraint in terms of the series' marketing echoes its strategy from Season 1 of The Mandalorian where Baby Yoda/Grogu was kept a secret until his in-show reveal. 

If anything beyond the first few minutes of the series is too spoilery for promotion, it sounds like showrunners Jon Favreau, Dave Filoni, and Robert Rodriguez will waste no time in continuing to enthrall the Star Wars fan base when it comes to nostalgia, as well as new, fresh storytelling from that galaxy far, far away on Disney+. 

The Book of Boba Fett begins streaming on Disney+ on December 29, 2021.