An 18-year MCU tradition will be no more, thanks to the release of the first trailer for Spider-Man: Brand New Day. Coming back into the MCU with what may be the best Spidey suit to date, Tom Holland and his supporting cast have a thrilling adventure planned for his fourth solo Spider-Man film. However, there is still no sign of a first trailer for this movie, even with its release fast approaching
Spider-Man: Brand New Day will be the first movie in MCU history to deliver a first trailer after the release of an MCU movie premiering after it. Marvel Studios began an epic promotional tour for Avengers: Doomsday in December 2025, bringing four trailers to theaters in front of showings of Avatar: Fire and Ash. These trailers began playing online one week after they first aired exclusively in theaters, the first one coming online on December 18.
As Spider-Man: Brand New Day does not have a first trailer released as of writing, it marks the first time in MCU history that a movie has had a trailer premiere after another movie debuting later than it on the calendar. While Doomsday has an extra-long gap between the release of its first trailer and the movie itself (over a full year), Brand New Day will use a much different tactic.
As of writing, Spider-Man: Brand New Day is five months out from its theatrical debut. The record for the shortest promotional tour for an MCU movie belongs to Thor: Love and Thunder (93 days), meaning Brand New Day would break that record if it goes until the end of April without its first trailer arriving.
Thankfully, the release date for this trailer being so close to the film's release may not end up being a bad thing. Looking back, Spider-Man: No Way Home's first trailer debuted less than four months before the movie. That film turned out to be one of the MCU's biggest hits, earning rave reviews and grossing $1.9 billion at the global box office, becoming the highest-grossing solo superhero movie in history.
With the excitement reaching sky-high for Brand New Day's first look, Sony's choice to withhold the trailer will only continue to build the anticipation even further. If the studio wants to reach No Way Home levels of success once more, emulating the strategy of its predecessor may be the smart play to ensure a boom at the box office.
Spider-Man: Brand New Day will be Marvel Studios and Sony Pictures' fourth solo Spider-Man movie set within the MCU. Starring Tom Holland, Zendaya, Jacob Batalon, Mark Ruffalo, Jon Bernthal, and Michael Mando, Peter Parker will come into play four years after his last solo movie in a world unaware of his existence, complete with multiple new villains hoping to take him down. Spider-Man: Brand New Day will swing into theaters on July 31, 2026.
When Will Spider-Man: Brand New Day's First Trailer Finally Arrive?
Even considering the massive hype surrounding Avengers: Doomsday, Spider-Man: Brand New Day is already gaining steam as one of the most anticipated movies of the year from any studio. Given this excitement, it seems to be only a matter of time before Sony Pictures releases the first full look at this eagerly-awaited sequel.
Although there are no major Sony releases to attach the trailer to before Spider-Man 4's debut, rumors suggest Sony may deliver the first look at the film sometime in March.
However, other rumors and speculation suggest that the trailer may come as late as April with the upcoming CinemaCon. Sony is set to host a showcase on April 13, possibly indicating that fans have a bit longer to stomach before getting their first look at the wallcrawler's next big screen adventure.
Whenever that first look does come, fans expect to see plenty of epic web-slinging action against some of Spider-Man's most iconic villains that have not been highlighted to their full potential before now.
Richard Nebens joined The Direct in March 2020, now serving as the site's Senior Writer and also working as an assistant editor and content creator. He started his journalism career as a hobby in 2019 and is passionate about sharing news and stories from the entertainment industry, especially comic book movies, comedy, and sci-fi. Richard looks to expand his knowledge about movies and TV every day, and he is eager to stay locked into the latest releases and breaking news at every opportunity.
