After a rollercoaster run in theaters, The Flash now looks to earn new life with its streaming release date on Max being confirmed.
The Flash has been nothing short of a disaster for Warner Bros., becoming one of the biggest flops in Hollywood history as it ended its run with only $268 million at the global box office.
Breaking new records seemingly every week, usually not positive ones, this Multiversal flick fell short against other major summer blockbusters like Spider-Man: Across the Spider-Verse and Fast X after coming in with high expectations.
The Flash's Streaming Release Coming Soon
Max's official X (formerly Twitter) page announced the streaming debut for The Flash, which will come on Friday, August 25 - only 70 days after the film's June 16 theatrical premiere date.
This is something of a shocking announcement considering the fact that Warner Bros. itself offered conflicting information on the superhero movie's streaming release.
Casey Bloys, Chairman & CEO of HBO & HBO Max Content, shared at a Max event in April that The Flash wouldn't hit the streaming service until Fall 2023.
After Ezra Miller's solo film earned such high praise during early screenings for fans and critics, the studio seemed to anticipate that it would perform much better than it did financially while it played on the big screen
Will The Flash Succeed in Streaming Release?
This streaming release practice has become fairly common for Warner Bros. over the last couple of years, with films like Shazam! Fury of the Gods and Black Adam getting anywhere from 30 to 70 days between their big-screen and streaming debuts.
But considering how high expectations were for The Flash to be successful, its streaming release coming so quickly will leave many wondering if fans will actually go to Max to revisit the story.
This wait was particularly frustrating with the release date not even being teased or confirmed until more than two months after The Flash first premiered - longer than any previous DC film in the streaming era.
And with Warner Bros. already moving on to other major releases publicity-wise, such as the record-breaking efforts seen from Barbie, The Flash's streaming release may not be set up for success the way the studio hopes it will be.
The Flash will begin streaming on Max on Friday, August 25.
