The Walt Disney Company's presentation in Sorrento confirmed that Marvel Studios plans to utilize two distinct logo variations for the highly anticipated Phase 6 crossover, Avengers: Doomsday. The simultaneous display of both designs during the conference signals a deliberate dual-pronged marketing strategy for the massive ensemble film, scheduled for release on December 18, 2026.
Disney Italia's conference in Sorrento, Italy, showcased upcoming projects across its various studios. The centerpiece of the cinematic discussion was the forthcoming superhero epic, Avengers: Doomsday. Disney offered significant details regarding the film’s immense scope and cast, firmly establishing it as the culmination of the Multiverse Saga.
The presentation outlined the various superhero factions set to feature prominently in the film, including the newly reformed Avengers, the Fantastic Four, the MCU’s integration of the X-Men, and the Thunderbolts.
During this detailed breakdown, the presentation referenced the record-breaking, five-and-a-half-hour stream that previously unveiled the film’s monumental cast. This stream famously announced the roster by showing names displayed on chairs. The reference was used to emphasize the scale of the crossover, which will pit the combined heroes against Robert Downey Jr.'s Doctor Doom.
Disney Confirms Doomsday Has Two Logos
One of the most critical revelations concerning the film's marketing arrived visually with two different logo variations for Avengers: Doomsday being displayed concurrently on separate screens.
One screen displayed the previously unveiled primary logo, which was introduced at San Diego Comic-Con in 2024. The logo adopts the sinister, green hue synonymous with Doctor Doom’s armor and mystical energy.
Another display featured the new logo, a significantly slimmer and sleeker redesign compared to its predecessor. The green hue is notably brighter, and the wordmark "Marvel Studios" is now rendered in its trademark, vibrant colors, moving away from the light grey of the original.
This simultaneous display carries major implications for the film's promotional strategy. It moves beyond the idea of one logo simply replacing an outdated version. Instead, it confirms that Marvel Studios intends to actively utilize both designs throughout the marketing cycle.
This suggests Marvel is likely to employ the logos for different marketing pillars. One design could be reserved for merchandise and promotional tie-ins, while the other might be featured in trailers and on artwork.
The Marketing Campaign for Avengers: Doomsday Will Be Aggressive
Beyond the dual logos, Marvel Studios is launching an aggressive marketing campaign for Avengers: Doomsday. This campaign is designed to maximize global excitement and restore faith in the MCU brand a full year before the film hits theaters next December.
The studio will reportedly release the first official trailer for Doomsday this month. This timing will leverage the massive holiday viewing audience by strategically linking to another major Disney tentpole. Reports detail that the first look at the Phase 6 anchor film will be attached to James Cameron's highly anticipated sequel, Avatar: Fire and Ash, which is set for release on December 19, 2025.
The timing means the first official look at the final film of Phase 6 will arrive before the next announced MCU feature, Spider-Man: Brand New Day (scheduled for release on July 31, 2026), receives its own trailer. This is a move Marvel Studios has never made before.
Geraldo Amartey is a writer at The Direct. He joined the team in 2025, bringing with him four years of experience covering entertainment news, pop culture, and fan-favorite franchises for sites like YEN, Briefly and Tuko.
