While the films and TV shows in the MCU certainly deserve credit as the backbone of almost everything Marvel Studios has accomplished over the years, a great deal of credit has to be given to the trailers for these projects as well.
Marvel is known for delivering some of the best teases of any studio in the game, and almost nobody can match the hype that builds for each new entry upon its release. After all, this is the studio that holds five of the top ten most-viewed trailers within 24 hours of release, including the record-shattering first look at Spider-Man: No Way Home and the next three entries after that.
Even with as much hype as the movies bring, Marvel Studios' new effort into storytelling on Disney+ has kept pace with its big-screen counterparts in the trailer department.
Disney and Marvel released full trailers for their first four Disney+ entries at Disney Investor Day 2020 along with a few seconds of footage of Iman Vellani's Ms. Marvel. Additionally, the most recent release of the bunch has now claimed a major record with its first full clip of footage.
Hawkeye Claims an MCU Trailer Record
As of September 19, 2021, the first trailer for Marvel Studios' Hawkeye earned 833,000 likes on Youtube. This makes it the most liked trailer on YouTube out of all four MCU Disney+ shows to date.
The first look into Elizabeth Olsen and Paul Bettany's WandaVision, which debuted at the 2020 Emmys, currently boasts 725,000 likes. Its second trailer from Disney Investor Day sits with 367,000 likes.
For Anthony Mackie and Sebastian Stan's The Falcon and the Winter Soldier, its first full trailer from Disney Investor Day has a total of 434,000 likes. The show's official Super Bowl trailer shattered that first number with 648,000 likes on YouTube.
Disney Investor Day also brought the first full look at Loki, which boasts an impressive 695,000 likes. The show released its second trailer in April, which slightly beat out its predecessor with 716,000 likes.
What If...? also brought its first trailer at Disney Investor Day, which came in with 369,000 likes on YouTube. The second trailer for the most recent Disney+ release had a huge spike in numbers, now sitting at 634,000 likes.
While Ms. Marvel hasn't had a full trailer yet, fans saw about 15 seconds of footage in the first look that debuted at Disney Investor Day. That video has 141,000 likes on YouTube.
These videos rank as follows in YouTube Like total:
- Hawkeye, First Trailer - 833,000
- WandaVision, First Trailer - 725,000
- Loki, Second Trailer - 716,000
- Loki, First Trailer - 695,000
- The Falcon and the Winter Soldier, Second Trailer - 648,000
- What If...?, Second Trailer - 634,000
- The Falcon and the Winter Soldier, First Trailer - 434,000
- What If...?, First Trailer - 369,000
- WandaVision, Second Trailer - 367,000
- Ms. Marvel, First Look - 141,000
In comparison, recent MCU movie trailers have garnered more YouTube likes than the average Disney+ teaser. The first trailer from April for Shang-Chi and the Legend of the Ten Rings has 901,000 likes while the first trailer from May for Eternals sits at 858,000 likes. These movies and all of the Disney+ shows fall short against the first look at Spider-Man: No Way Home, which boasts a whopping 2,700,000 likes.
Clint Barton Setting a New MCU Standard
Since Marvel officially began its new run on Disney+, the excellent quality and connections to the larger universe have helped push the MCU's popularity to new heights with each new release. As the franchise continues to release new trailers for the numerous upcoming entries over the next couple of years, trailers like these will continue to rack up massive view counts.
Currently, the first trailer for Hawkeye sits at the top of the pack thanks to teases pointing to an exciting adventure for the original Avenger.
Fans saw a glimpse of Clint Barton as a family man while also seeing Hailee Steinfeld's Kate Bishop in action for the first time. With this show potentially serving to close the book for one hero while opening the door for an exciting new one, longtime fans and newcomers alike will have something to enjoy as 2021 comes to a close.
This trailer likely won't hold the top spot in the MCU Disney+ realm forever, but for now, the thrilling new series is surely enjoying its time in the spotlight.
Hawkeye will begin streaming on Disney+ on November 24, 2021.