Patty Jenkins' Wonder Woman 1984 has been released in theaters and HBO Max, albeit with a mixed reaction from critics and fans. However, that didn't stop Warner Bros. from already moving forward with a sequel with Jenkins returning as director and writer.
The next big DC movie from Warner Bros. is actually Zack Snyder's Justice League, releasing on HBO Max in March.
Snyder has said that the advertising campaign for his cut of Justice League would start soon after the release of Wonder Woman 1984 and “very early in the New Year.”
It is a bit questionable how much advertising this director's cut will be given since executives at Warner Bros. reportedly view Snyder's Justice League as a “'storytelling cul-de-sac,'” with no prospective future installments.
It seems like the advertising campaign for Zack Snyder's Justice League is getting ready, at least in Dallas, Texas at the AT&T Discovery District, with a giant billboard playing the latest trailer.
#ZackSnydersJusticeLeague @ATTDistrict @WarnerMedia pic.twitter.com/UoHaomKeZG— Rachel Salinas (@rach_salinas) December 29, 2020
These videos were actually posted by Rachel Salinas, an employee of AT&T that is likely working in the district that this billboard is advertising.
#ZackSnydersJusticeLeague pic.twitter.com/WbqzH3Di3d— Rachel Salinas (@rach_salinas) December 29, 2020
One side of the building is showing a poster for Zack Snyder's Justice League with the inclusion of “#TheSnyderCut” and a release date for 2021.
one more... I’ll go back and try to get the full trailer for y’all. pic.twitter.com/faYgajRHB1— Rachel Salinas (@rach_salinas) December 29, 2020
WHAT THIS MEANS
Snyder did say that the advertising campaign for his Justice League would begin “very early in the New Year,” so it seems like Warner Media and AT&T are preparing to get that ball rolling, starting at one of their own buildings. It will be interesting to see how this 4-hour movie will be advertised to the public; Warner Bros. may have to do some extra convincing to those ignorant of the behind-the-scenes happenings of this movie.
One can easily imagine some audiences being turned off subscribing to HBO Max to watch this movie, which seems to appear, at a glance, a re-release of a lukewarm-received Justice League movie from 2017. On the other hand, Warner Bros. may just stick to targeting its marketing campaign towards its niche audience and those around them, hoping that the hype permeates from the hardcore fan base.