The promotional tour for Spider-Man: Brand New Day is reaching new highs, thanks to ads from a massive group of companies. Brand New Day is expected to be one of the biggest movies of the year, giving the MCU its first theatrical release after 2025's The Fantastic Four: First Steps. After two full trailers released in March and June, plus multiple TV spots, the hype for this movie keeps growing.
Twelve brands have teamed up with Sony Pictures for promotional deals to help advertise Spider-Man: Brand New Day. While Marvel is no stranger to featuring real companies in the MCU, its real-world brand deals also offer other major benefits, including helping balance budgets for these massive films.
12 Major Brand Promotions for Spider-Man: Brand New Day
Little Caesars
The Little Caesars pizza company joined Brand New Day's promotional tour with a special pie labeled the "Webberoni Pizza) in late June. This pizza is topped with mozzarella cheese, a toasted two-cheese blend, and a "web" of shredded pepperoni, and a large is available for $8.99. Additionally, fans can make their own "Webbed" pizza by adding shredded pepperoni and the two-cheese blend for an additional cost.
Takis
Takis, a Mexican brand of flavored, rolled tortilla chips, is delivering a new round of themed chip bags tied to Spider-Man 4's theatrical release.
There will be four chip flavors: Fuego, Nitro, Intense Nacho, and Blue Heat. The ad for this promotion shows Tom Holland's Spider-Man swinging up to what appears to be the Brooklyn Bridge before jumping off towards the camera, which can be seen below:
McDonald's
One of the world's biggest fast food chains, McDonald's, is launching a new line of promo materials and toys for Spider-Man: Brand New Day. This includes bag clips featuring Spider-Man imagery, including his mask, costume, and Spider logo. Additionally, the chain features a new book tied to the movie, complete with activities for fans to complete.
McDonald's shared a video ad for this promotion on Instagram, as a Happy Meal swings in on a web line.
The McDonald's account from Mexico also shared the promotion, complete with the following message (translated from Spanish to English):
"Is that a spider web you see? It's 'Spider-Man: No Way Home,' in McDonald's Happy Meal! Come get yours. Don't miss #SpiderManNoWayHome exclusively in theaters, July 29"
PUBG
The multiplayer battle royale PUBG Mobile game will also partner with Sony Pictures, bringing Spider-Man into its own story. Fans will be able to play as Peter Parker (complete with a couple of his classic MCU suits), using his swinging and web-shooting powers against enemies for a short time.
Dr. Pepper Mexico
Dr. Pepper's Mexican division is delivering its product with special new cans to celebrate Brand New Day's theatrical debut. The soft drink will come in two new cans, one red and one blue, both featuring the New York City skyline and Spider-Man's chest logo on the side
Barr
The Barr soft drink company joins the Brand New Day promotional tour, featuring multiple new drinks and bottle designs to hype the movie's release.
This includes flavors like Cherryade, Bubblegum, and Cream Soda, and the bottles feature Tom Holland's Spider-Man in multiple poses, showcasing his new suit. The video ad for these drinks can be seen below:
Baskin-Robbins Australia
Australia's Baskin-Robbins is unveiling a new line of special ice cream options for the MCU's next Spider-Man movie. These are highlighted with bright blue ice cream, fudge, and red and blue sprinkles, honoring the movie's main web-slinging character's color scheme.
These Spider-Man-inspired ice cream orders also come with a sugary piece in the shape of a spider-web, which sticks out of the ice cream or is placed next to the rest of the snacks in the order.
The orders available include the Ultimate Spidey Cone, the Spidey Cone, the Spidey Cup, the Spidey Churros Bowl, and the Spidey Soda.
These orders and more can be seen in Baskin-Robbins' promotional video below:
Mrs. Green Apple
The Japanese rock band Mrs. Green Apple will play a special role for Spider-Man: Brand New Day, as detailed by Marvel Studios President Kevin Feige. He announced that the band will perform an original song titled "Brand New" as part of an exclusive end-credits scene that will only be shown in Japan.
Slim Chickens
The English fast-casual restaurant chain Slim Chickens has a new bundle meal as part of a Spider-Man: Brand New Day promotion. This meal includes a fresh Classic Chicken sandwich, two tenders, two boneless bites, fries, two sauces, and a refillable drink for £14.95.
Additionally, customers can scan a QR code to enter to win a trip to New York City, including return economy flights from London, airport transfers, and three nights in a four-star hotel.
Oasis
The French company Oasis (known for non-carbonated fruit juice and spring water beverages) is delivering a new line of cans inspired by Spider-Man imagery. The flavors listed in the strange ad, which can be seen below, include Tropical, Pomme Cassis Framboise, Thê Pêche, and Fraise Framboise:
Poppi
Poppi, a brand that makes low-calorie prebiotic sodas, released a new line of cans for its sodas that pay homage to the Spider-Man franchise. The cans are red, blue, and yellow, featuring spider-webs in different designs and delivering a new lemonade flavor to honor the occasion.
Marvel Rivals
Season 9 of Marvel Rivals, a popular Marvel video game, will add a couple of new designs for two major characters — Spider-Man and the Hulk. Here, Peter gets his classic Spider-Man costume, while the Hulk is fully evolved into the giant green rage monster for one look, wearing a sweater and button-up shirt, while Bruce Banner's human look has the same outfit.
BONUS: Marvel's Spider-Man 2 (Sony)
Insomniac's Spider-Man 2, the third video game in the new PlayStation Spider-Man franchise, will bring a bit of Brand New Day into the story for Yuri Lowenthal's take on the character. Fans will be able to utilize Peter's Brand New Day suit from the MCU in action starting on July 28, only three days before the movie is released in theaters.
Richard Nebens joined The Direct in March 2020, now serving as the site's Senior Writer. He started his journalism career as a hobby in 2019 and is passionate about sharing news and stories from the entertainment industry, especially comic book movies, comedy, and sci-fi. Richard looks to expand his knowledge about movies and TV every day, and he is eager to stay locked into the latest releases and breaking news at every opportunity.
