Spider-Man: No Way Home looks to be the most anticipated Marvel release since 2019's Avengers: Endgame. Despite virtually no official information being released yet, the interest generated by social media's rumor mill has set the bar high for the Far From Home sequel, leading to constant calls for Sony and Marvel to release a trailer.
Benedict Cumberbatch's Doctor Strange has been confirmed to join the wall-crawling adventure alongside Tom Holland's Peter Parker and most of his classmates. With Alfred Molina and Jamie Foxx said to be returning as past Spider-Man villains Doc Ock and Electro, respectively, the multiverse is expected to play an integral role in the plot.
As fan theories continue to go wild with predictions of everything from a live-action SpiderVerse team-up to the formation of the Sinister Six, Sony and Marvel have remained virtually silent on the mysterious plot.
With no light at the end of the tunnel in sight, Sony has released a trailer promoting the past two installments in Tom Holland's Spider-Man trilogy but also teasing the grand-scale of the upcoming threequel.
SONY TEASES SPIDER-MAN'S BIGGEST JOURNEY YET
During a trailer promoting the digital versions of Spider-Man's past MCU adventures, Sony has teased No Way Home as the high school hero's “biggest journey” yet.
The studio encouraged fans to “relive Peter Parker's journey” before they see No Way Home in theaters, teasing that “Spider-Man's biggest journey is yet to come.”
SONY RAMPS UP SPIDER-MAN MARKETING
Given everything No Way Home is expected to include, from past Spider-Man actors to two popular Avengers, it's not awfully surprising to hear the film described as the hero's biggest journey yet.
While a promo marketing past Spider-Man releases may not be exactly what fans were hoping for, it's certainly one step closer to a No Way Home trailer. Sony is currently celebrating “Spider-Man Fan Week,” an event that so far appears focused around promoting past installments in the franchise.
Granted, the week is just beginning, so there is still potential for a No Way Home or Venom: Let There Be Carnage trailer to drop in the days to come, but so far there is no evidence to suggest either are imminent.
With Sony starting to turn moviegoers' attention towards the web-head between toy reveals and the promotion of past installments, they're clearly ready to start getting fans excited for the December release.
It's worth noting that Sony dropped the first trailer for September's Venom: Let There Be Carnage on May 10, exactly 137 days before the Tom Hardy epic's theatrical release. Additionally, the studio released the first look at its upcoming animated sequel Hotel Transylvania: Transformia on May 17, 137 days prior to hitting U.S. theaters.
Given this pattern set out by Sony's other post-pandemic blockbusters of 2021, No Way Home could drop its debut trailer on August 2. However, this approximation shouldn't be taken as an indicator of a specific release date, instead, it makes clear that the first look at Spidey's latest adventure may not be quite as late as some think.
Typically, studios tend to time their trailer drops around major theatrical releases in order to ensure a high volume of moviegoers catching them in theaters. Looking at the upcoming Hollywood slate, The Suicide Squad, Ryan Reynolds' Free Guy, and Marvel's Shang-Chi and the Legend of the Ten Rings look to be the biggest of the bunch.
Given the audiences for each, it seems like the safest bet that Sony would opt to release the first look at No Way Home close to the September 3 debut of Simu Liu's Shang-Chi. While a potential late-August release window may be further away than most are hoping for, it's likely a second peak at Tom Hardy's Carnage-centric Venom sequel will arrive first.
If one thing is for sure, it's that the trailer ought to drop at some point before Spider-Man: No Way Home hits theaters on December 17.