Loki: New TikTok Ad Shows Off 4 Versions of Tom Hiddleston's Marvel Character

By Richard Nebens Posted:
Loki Tom Hiddleston Costumes

Less than two weeks remain until Marvel Studios brings its next entry of Phase Four with Loki set to begin streaming on Disney+ on June 9. After initially being teased at San Diego Comic-Con nearly two full years ago, Tom Hiddleston and his co-stars are finally ready to bring the God of Mischief back into the spotlight alongside the Time Variance Authority.

As the show's premiere date inches closer, Marvel and Disney+ are ramping up the promotional tour with new TV spots and new interviews releasing to the public from the cast and crew behind Loki. The lead character's superpowers are set to expand to new levels, and fans are already giddy to see Marvel's costume game taking a step-up with nearly half a dozen looks teased to date.

Those looks come into play once again through a short tease for the Disney+ series.


Twitter user @amannoyingirl shared a TikTok ad for Marvel Studios' Loki on Disney+ featuring short clips of Tom Hiddleston in four of his outfits from the series.

Loki costumes

The ad featured Tom Hiddleston in his Asgardian garb from The Avengers, his Time Variance Authority prisoner outfit, and a more business casual look both with and without a TVA windbreaker. He even has a TVA-inspired belt buckle in the second and fourth costumes.



The promos for Loki have teased Tom Hiddleston shuffling through a wide range of costumes as he explores the vast reaches of space and time with the TVA's assistance. While it seems evident that he will begin the series in his outfit from The Avengers after stealing the Tesseract in Avengers: Endgame, it will be exciting to find out when the other looks come into play.

This ad even leaves out multiple outfits already seen in trailers like the tattered President Loki look, complete with the horns, and the D.B. Cooper-inspired suit that debuted in the show's first trailer. Loki's shapeshifting powers will clearly be on full display throughout his six Disney+ episodes, potentially in more rapid succession than ever before.

Taking the TVA belt-buckle into account, it will be interesting to see how the progression of these outfits helps to show his varying levels of allegiance with the MCU's timekeeping organization. Throughout whatever may come in the next few weeks, this is still the God of Mischief, and fans are clearly excited to see how he takes the next steps in his journey.

Loki will begin streaming on Disney+ on June 9, 2021.

- In This Article: Loki Season 2
Release Date
October 05, 2023
- About The Author: Richard Nebens
Richard Nebens joined The Direct in March 2020, now serving as the site's Senior Writer and also working as an assistant editor and content creator. He started his journalism career as a hobby in 2019 and is passionate about sharing news and stories from the entertainment industry, especially comic book movies, comedy, and sci-fi. Richard looks to expand his knowledge about movies and TV every day, and he is eager to stay locked into the latest releases and breaking news at every opportunity.