The Multiverse won't be unleashed for another few weeks, but Spider-Man: No Way Home is already shattering many mediums in the real world. The first teaser for Tom Holland's MCU threequel broke Avengers: Endgame's record for viewership, leading Sony Pictures to bring out the big guns for Trailer 2. Holland himself debuted the second trailer in front of a sold out live crowd, giving fans their best looks yet at Willem Dafoe's Green Goblin and Jamie Foxx's Electro.
It took a while to get moving, but the hype surrounding No Way Home is rapidly approaching a fever pitch. Since the second trailer, Sony has snowballed their prize project's momentum with new posters, social clips, and TV spots highlighting everyone from Benedict Cumberbatch's Doctor Strange to Zendaya's MJ.
Like the title reveal and trailer event before it, the latest checkpoint on Spider-Man: No Way Home's marketing campaign is arguably its biggest: Spider-Monday. Sony's rebranded Cyber Monday marked the first day tickets for the highly-anticipated December release go on sale, and its safe to say it broke the internet on levels that rival Marvel Studios' crowning achievement.
No Way Home's Ticket Traffic Remiscient of Endgame
Records are made to be broken.
Spider-Man: No Way Home's ticket sale launch caused bumper-to-bumper traffic across the internet as various websites experienced crashes due to high demand. While ticket-related technical difficulties are not unheard of for event films like No Way Home, crashes of this magnitude only come around once every few years.
The last notable frenzied pressure for pre-ordering movie tickets came in Spring 2019, ahead of Marvel Studios' Avengers: Endgame. While Earth's Mightiest Heroes' fourth installment would go on to break the previous domestic opening weekend box office record by nearly $100 million, fans are already saying No Way Home's pre-booking panic is a level above Endgame.
Twitter user @Yohance13836906 noted they "had an easier time" acquiring seats for the 2019 Marvel blockbuster.
"#SpiderManNoWayHome I had an easier time getting tickets for Avengers Endgame."
Fellow fan @NeoTechnoman agrees, emphasizing Endgame's "opening night ticket" was a simpler purchase.
"Honestly, it was so much easier getting an opening night ticket for Avengers Endgame back in 2019 than Spider-Man: No Way Home."
Lucky web-head @NateP78 secured his ticket, but tripled-down on the aforementioned sentiment about how difficult it was.
Another user, @tomslarson, brought up both Endgame and No Way Home's predecessor, Spider-Man: Far From Home, as a better pre-booking experience.
"Okay, getting tickets for Avengers: Endgame and Far From Home was way easier than this sh*t like [I know] why, but still."
Fan @josh_suarezz shared a meme of Tobey Maguire's Peter Parker, calling back to 2002's Spider-Man to joke about his ticket woes.
It took him "a long, excruciating 44 minutes," but fan @jenkinsjack15 successfully purchased his No Way Home tickets. As someone who made it to the end of the tunnel, Jack claims the process was easier for "the biggest movie of all time."
No Way Home and Endgame's Simialr Trajectories
It's a tall order, but momentum is on Spidey's side.
Avengers: Endgame was a once-in-a-lifetime cinematic event. Not only did it promise to culminate 11 years of storytelling, but its predecessor in Avengers: Infinity War left fans with one of the biggest cliffhangers in film history. With a two and a half hour blockbuster effectively serving as one giant advertisement for the follow-up film a year in advance, hype for Endgame snowballed in a way Hollywood has never seen before and likely would never see again.
That is, until Spider-Man: No Way Home came along.
Similar to Endgame, No Way Home's anticipation began at the end of its antecedent, Spider-Man: Far From Home, as fans were left with a colossal cliffhanger: "Spider-Man's name is Peter Parker."
From there, momentum for both blockbusters was start-stop. Fans fed off whispers and rumors for months, as both Endgame and No Way Home waited until the last minute to reveal their teaser trailers. Endgame's marketing campaign culminated in a $356 million domestic opening weekend, placing it comfortably in the top spot.
The jury's still out on No Way Home's box office performance. Various variables are actively working against it, as its release in the midst of an unpredictable pandemic period makes its profits highly volatile.
That said, the demand for Spider-Man rivaling Earth's Mightiest Heroes poses well for its profits. There are no certainties in the pandemic era, but No Way Home appears poised to flirt with history come Christmas time.
Spider-Man: No Way Home swings into theaters on December 17.