Black Widow made waves when it released in June, premiering in theaters and on Disney+. The film's hybrid release was a big deal, as it marked the biggest project to take that route when it came to releasing movies in the pandemic landscape.
The movie's launch was far from smooth , calling into question what the best way of bringing blockbusters to the general public is in today's Covid-stricken world.
Disney recently announced that there was no chance of Shang-Chi going into a hybrid release . With the delay of Venom: Let There Be Carnage , questions remain as to the profitability of the box office scenario for movie distribution.
After Shang-Chi is Chloé Zhao's Eternals , an epic which promises a film unlike anything MCU fans have seen before . With this in mind, the experience certainly seems like one that is best to be had in a theater.
With the Delta Variant starting to delay films , what does that mean for the upcoming MCU entry? Variety asked Marvel Studios' chief Kevin Feige just that, to which the famous producer had a very candid response...
FEIGE GIVES BLUNT ANSWER
On the red carpet, Kevin Feige was interviewed by Variety , where he was asked if fans would be watching Eternals on the big screen or at home on Disney+.
Feige gave a blunt answer, saying simply that "I think a theater would be [his] preference:"
"I think a theater would be my preference and Chloe [Zhao]'s preference. We will see where we go with it."
ETERNALS, DISNEY+ OR THEATERS?
The state of the box office is certainly not in the best of spots. Despite critical praise across the board for James Gunn's The Suicide Squad , the film bombed hard when it came to selling tickets.
In fact, even Shang-Chi is forecasted for one of the worst openings in the MCU's history . It's not looking great for Marvel's brand-new leading hero.
It's important to keep in mind that all of this isn't indicative of a film's quality. The pandemic is still raging across the world , and the industry is dealing with the obstacles of film distribution across theaters and streaming.
Hopefully by the time Eternals releases , the Delta Variant will be long gone, and the box office on the mend. Fans will have to wait until November 3 to find out, but it will undoubtedly be worth the wait.