In less than a month, Marvel Studios will be back in theaters with a potential critical darling, which will come with the release of Eternals in early November. Taking the MCU’s story back to its earliest days in the timeline before following up on a post-Avengers: Endgame universe, director Chloé Zhao is looking to bring something truly special to the franchise’s ranks.
Now that the release date is so close, Marvel looks to ramp up the movie’s promotional tour to keep the release fresh in fans’ minds and tease smaller bits of the story on the way. With two full trailers having been released in May and August, the plot’s general layout is starting to come together while fans begin speculating on more specific details that will reveal themselves later.
Marvel has utilized various techniques to promote its 26th feature-length movie, even throwing Kumail Nanjiani’s Kingo into the streets of Los Angeles for a high-speed race to meet his teammates in a new fight. Now, a more traditional round of promo material has just made its way into the light.
Eternals Goes Full Avengers In New Spot
Marvel Studios released a new 30-second teaser for its November release of Eternals.
The footage starts off with Salma Hayek's Ajak setting the stage for this story that follows on from Avengers: Endgame, over footage from both that film and Avengers: Infinity War.
Additionally, the footage was edited to include black dust emanating from the characters in nearly every non-Eternals shot before fans get new dialogue from Hayek.
“Humanity once believed we were gods. With what this planet now faces, they will believe again.”
Paul Rudd's Scott Lang also saw a second of screentime in this trailer with black dust surrounding his upper body, as he looked at the massive memorial in San Francisco shortly after returning from the Quantum Realm:
New lines also come from heroes like Richard Madden's Ikaris, who calls back to a classic MCU catchphrase as he says "Eternals assemble." Barry Keoghan's Druig and Angelina Jolie's Thena add in as the trailer ends with Thena saying "We fight," calling back to past MCU moments from other movies.
The full promo can be seen below:
A New Dusting In Marvel's Eternals
On its base level, Marvel Studios utilized arguably the biggest movie ever released in theaters to help with hyping this new release, including shots of Scott Lang and Robert Downey Jr.’s Iron Man before showing Bruce Banner’s Nano Gauntlet snap.
Also included in that footage was a hint of black dust in nearly every shot, which likely indicates that at least some of this movie’s plot will reference the Mad Titan Thanos’ actions in both Avengers outings.
While the movie will showcase the Eternals’ earliest days on Earth 7000 years ago, a large portion of the plot will focus on the team dealing with a new threat almost immediately after 2019’s Avengers: Endgame. The second full trailer revealed that the team has seven days to stop whatever Deviant-based entity threatens Earth, and it doesn't appear to be very long after Bruce Banner brought half the universe back to life.
Along with the classic Marvel action and a couple of new shots of Brian Tyree Henry's Phastos, Druig, and others, Madden's Ikaris sets his familiarity with the Avengers' work into stone by uttering "Eternals assemble." This came after a moment in the first teaser where he nominated himself as the new Avengers leader and a shot in the second trailer where he breaks a table that he thinks is made of Vibranium.
As a whole, this trailer continued to build a level of hype for Eternals' arrival, while keeping the vast majority of the action and plot a secret. The next few weeks will continue that trend before its highly-anticipated release in theaters worldwide.
Eternals will make its theatrical debut on November 5, 2021.