Spider-Man: No Way Home is only a few months away from releasing, and yet no trailer has swung onto screens just yet. As the viral calls continue for a trailer, poster, or any splatter of official information, the excitement for the cryptic sequel is arguably near that of 2019's Avengers: Endgame.
With rumors of No Way Home being the first live-action Spider-Verse team-up in history, anticipation is at an all-time high. Even prior to the confirmation of Doctor Strange's involvement and the multiverse connections that come with him, fans were still ecstatic to see how Sony and Marvel resolved the jaw-dropping cliffhanger of Far From Home.
After Sony dropped a second trailer for Venom: Let There Be Carnage just as many were expecting their first look at No Way Home, it's safe to say there are rising concerns among the fandom a delay may be on the way.
While the studio remains hesitant to show its cards, that hasn't stopped the merchandising train from getting started as Sony and Marvel have already shown off numerous No Way Home-inspired products over recent weeks.
Even as fans desperately call for their first look at the movie, the official cover art has been revealed for No Way Home's children's picture book tie-in.
NO WAY HOME REVEALS TIE-IN BOOK COVER
In May 2021, an Amazon listing surfaced for a children's picture book titled Spider-Man: No Way Home: Spider-Man's Very Strange Day! that would be releasing later in the year to tie in with the theatrical release.
Several months later, the listing has been updated with the book's official cover art that illustrates the wall-crawler in a unique cartoon style, swinging by Doctor Strange's Sanctum Sanctorum.
The Calliope Glass-written picture book is said to “take Spider-Man and his friends to a whole new location” which will be “full of mystery and magic just waiting to be explored.”
Spider-Man: No Way Home: Spider-Man's Very Strange Day! is targeted at readers from three to five years old and is set to hit shelves on November 2.
SO MUCH MERCHANDISE AND STILL NO TRAILER
While Sony holds the film rights to the world of Spider-Man, Marvel and Disney still hold full ownership in the character across comics, animation, and merchandise. Since so many products have been revealed from No Way Home while the wait for a trailer continues, this seems to lend to the theory Sony is behind the delay in marketing material.
Somehow, more has been revealed about the Tom Holland sequel from toys and accidental slip-ups from actors than by Sony themselves. Ultimately, all the discussion surrounding the trailer and theories regarding the film itself are only benefiting the studio in the long run, as it is essentially amounting to free marketing and press.
Unless a delay due to the Delta variant is imminent, then the wait for the first No Way Home trailer shouldn't be too much longer. Sony will likely want the trailer playing in theaters alongside Shang-Chi and the Legend of the Ten Rings and Venom: Let There Be Carnage in September to ensure it is seen by the huge audiences for the Marvel blockbusters.
Spider-Man: No Way Home hits theaters on December 17.