To date, no film from Marvel Studios' last phase has been available outside of Disney+ or home release.
Phase 4 MCU Movie To Make TV Debut
Disney announced that Shang-Chi and the Legend of the Ten Rings is set to air on broadcast TV, making it the first Phase 4 film to do so.
Shang-Chi and the Legend of the Ten Rings will make its network debut on ABC's The Wonderful World of Disney on Thursday, May 25, at 8:00 pm ET, just as many Infinity Saga films have done in years prior.
Following its ABC premiere, Shang-Chi will go on to make its channel premieres on FX (Sunday, May 28, at 7:00 pm) and Freeform (Saturday, June 10, at 8:10 pm).
The Simu Liu-led movie will also air on FX on the following dates:
- Saturday, May 28 - 10:00 pm ET
- Saturday, June 17 - 7:00 pm ET
- Wednesday, June 21, at 7:00 pm ET
- Thursday, June 22, at 5:00 pm ET
Shang-Chi will also broadcast on Freeform on Sunday, June 11, at 5:00 pm ET.
Why Shang-Chi Is Coming to TV
This isn't the first time in recent months that Disney chose to air a franchise project on television.
"Chapter 1: The Mandalorian" aired on Disney's ABC, Freeform, and FX back in February and out ahead of The Mandalorian's Season 3 debut.
While MCU movies have been airing on television before this new trend, Disney+ changed Disney's own strategy and the reasoning behind which MCU film airs and when is worth paying attention to.
Speaking of which, Shang-Chi wasn't Marvel Studios' first Phase 4 film, nor was it the most profitable.
It was, however, one of the phase's most well-received films, which could be why it was chosen.
Still, it's also worth noting that it airs after Guardians of the Galaxy Vol. 3's May 5 release and leading up to - as well as during - Secret Invasion's premiere. Whether that timing is intentional or part of a wider strategy remains to be seen.
But for now, Shang-Chi and the Legend of the Ten Rings will continue to break ground when it becomes the Phase 4 movie to receive a television premiere on May 25 on ABC.
Shang-Chi and the Legend of the Ten Rings is available to stream now on Disney+.