It has been nearly three years since Marvel Studios abandoned its greatest logo trend. Since 2008, the Marvel Studios fanfare has been a calling card of the MCU, as the flipping comic pages (which have evolved into movie stills over the years) and epic Michael Giacchino score have welcomed fans into whatever the newest project from the super-powered canon may be.
However, in the last couple of years, the fanfare has looked and sounded a little different. Previously, there were only a few instances when the comic book brand deviated from the traditional Marvel Studios intro, but as of late, that has become the regular occurrence, breaking a long-standing trend from the franchise.
For almost three years at this point, fans have not seen a Marvel Studios project open with the traditional Marvel Studios fanfare. Instead, they have been bespoke Marvel Studios logos and fanfares specifically designed for the project they are associated with, or are variations of the Marvel Television or Animation banner.
The last time fans received the standard Marvel Studios fanfare (including both movies and TV) was in February 2023, with the release of Ant-Man and The Wasp: Quantumania.
Since then, fans have received Guardians of the Galaxy-themed intros, including one that rang in the holidays with a special Christmas version of the intro, as well as a particularly unique one that mimicked the retro-futurist setting of the movie it preceded.
Thunderbolts* did something different as well, consuming the intro fans know and love into the blackness of The Void.
Another fan-favorite of these different logo treatments emerged during Loki Season 2, in which the brushed metal of the typical Marvel Studios icon was transformed into green to reflect the show's central hero.
The most unique of these variants came earlier in 2025 in Captain America: Brave New World. Anthony Mackie's first big-screen outing as Cap broke tradition entirely, as it was the first Marvel Studios movie to open with no fanfare at all.
Will the Traditional Marvel Studios Fanfare Ever Return?
At nearly three years, it may feel like we will never see the traditional Marvel Studios fanfare again; however, that seems unlikely.
Previously, these unique variations on the MCU mainstay were a fun, once-in-a-while mix-up, catching fans off guard as they settled in for the latest superhero adventure. Now, the opposite is true, with audiences almost expecting a specially-made Marvel Studios intro for each new title.
One can assume that Marvel Studios will eventually return to the old standard, though. The classic Marvel Studios intro holds significance at this point, with that particular combination of visuals and music resonating with longtime fans of the brand.
With big-name projects like Avengers: Doomsday and Secret Wars, both meant to harken back to the franchise's glory days, it would not be surprising if they welcomed lapsed fans back into the universe with the original fanfare, as they remember it from the Infinity Saga.
