Going into Phase 4, it was widely known that WandaVision would play a huge part in setting up storylines to come. Not that everything else wasn't important—just that Wanda's newfound discoveries and experiences were set to make a seismic impact on the universe. Little did everyone know that Loki was set to play an even bigger role.
When Loki was first being talked about, Marvel claimed that it was one of the more standalone stories of the MCU. It's easy to see where those comments came from as Loki's time in the TVA is fairly removed from the wider MCU. That, however, isn't accounting for the many new rules and wealth of information the show has provided that informs the MCU as a whole.
On top of all that, the show seems to be setting up one of the MCU's next big bads—ahead of his arrival in Ant-Man and the Wasp: Quantimania. Of course, it's none other than Kang the Conqueror. Seeing as Loki is all about ruling over the various timelines, it's hard to see how he wouldn't be involved.
With how important everything happening in Loki is, it's not too surprising to see people talking about it all over the internet. There's been enough talk that it has gotten Marvel's attention, and now, the studio has a message for fans who have seen the fourth episode.
DON'T SPOIL LOKI EPISODE 4
Marvel Studios issued a statement on its social media accounts regarding Loki's fourth episode, urging people not to spoil it on social media for those that haven't seen it.
The studio made it clear that "there are no spoilers on the sacred timeline:"
"There are no spoilers on the sacred timeline. Protect it at all costs. The fourth episode of Marvel Studios' Loki is now streaming on @DisneyPlus.
The Instagram post was accompanied by an image of the Time-Keepers with their trusty assistant, Miss Minutes:
LOKI SPOILERS ARE A NO-NO
It certainly can be confusing when it comes to actively talking about a big show or movie right after it comes out—namely when being courteous of others that haven't seen it. It's nearly an impossible task, but as an MCU fan, it's probably wise to take Marvel Studios' advice, especially if one doesn't want to ruin somebody's day.
This isn't the first time Marvel has released a post urging fans from ruining the experiences of some of their projects. The biggest example was a video message from the stars of Avengers: Endgame, where they all pleaded for the secrets of the film to remain intact.
Even more recently, there was a similar campaign done for WandaVision. Hopefully, fans will take heed and be mindful of where and how they're having their spoilery discussions. There is always a place to do so, and a place not to. Be safe out there!
