Marvel Studios may be aiming too high with the release of its Phase 6 blockbuster, Avengers: Doomsday. The Avengers franchise is one of the most recognizable in cinema, with each of the first four films grossing at least $1.4 billion worldwide. Even so, given the hype building around the next addition, which hits theaters on December 18, concerns are emerging that things may be getting out of hand.
Marvel Studios recently held an event for Avengers: Doomsday at SXSW London 2026, where directors Anthony and Joe Russo surprised fans by launching a Doctor Doom-themed experience on-site. The duo helped Marvel take over the Flying Horse Coffee shop in Shoreditch, London, and gave a short presentation at the SXSW London festival about their work on Avengers: Doomsday and Avengers: Secret Wars.
Fans were hopeful that this event and panel would bring the release of a new look at Avengers: Doomsday, whether in the form of a trailer or another teaser. Marvel only bringing a pop-up restaurant for a one-day appearance became a disappointment, however, when looking at the film's marketing campaign.
Promotional material for Doomsday has slowly leaked to the public over the last few months, including an official look at Doctor Doom that was used on banners and posters at CinemaCon 2026. However, after Marvel Studios unveiled four short trailers for Doomsday in December 2025 and January alongside Avatar: Fire and Ash in theaters, no new trailers have been released to the public.
When Will Avengers: Doomsday Get a New Trailer?
While Doomsday's only trailers were released last December and this January, the time may finally be close for a new look at the movie to be made public. Thus far, the only other footage from the movie has appeared in a privately released CinemaCon 2026 trailer, specifically tailored for theater employees rather than fans.
Thankfully, Marvel is close to the release of its next movie, Spider-Man: Brand New Day, which swings onto the big screen on July 31. Even though this movie is a Sony Pictures project first and foremost, Marvel may look to attach a new Doomsday trailer to its debut to help build up hype for the next chapter in the MCU.
Additionally, only one week before Brand New Day is San Diego Comic-Con (SDCC) 2026 takes place, recognized as one of the biggest events in the movie industry worldwide.
In the past, Marvel has used this event to make countless major announcements about the MCU, including the unveiling of the MCU's Phase 4 slate in 2019 and the reveal of Robert Downey Jr.'s return as Doctor Doom in 2024. Considering Doomsday is expected to be the biggest movie released by any studio this year, SDCC would seemingly be the perfect place to share a first full look at Doomsday.
Richard Nebens joined The Direct in March 2020, now serving as the site's Senior Writer. He started his journalism career as a hobby in 2019 and is passionate about sharing news and stories from the entertainment industry, especially comic book movies, comedy, and sci-fi. Richard looks to expand his knowledge about movies and TV every day, and he is eager to stay locked into the latest releases and breaking news at every opportunity.
