While a Spider-Man film is always an event, Spider-Man: No Way Home and its multiversal plot is shaping up to be unlike any web-slinger flick yet.
But for fans, the threequel is also different from other MCU movies in that Marvel shares Spider-Man with another studio who also happens to dictate the upcoming film's marketing.
From the beginning, No Way Home has been plagued with rumors, leaks, and surprising denials, leaving more questions than answers. And, while the film's first trailer in August calmed the masses for a time, the studio has yet to release a second trailer or a poster mere weeks away from its theatrical debut.
Still, it hasn't been all radio silence from Sony Pictures. Venom: Let There Be Carnage showed Spidey will be swinging between the two universes, and Sony's upcoming 2022 film Morbius is expected to do the same.
In fact, Jared Leto's film - which has also been awaiting its second trailer - may be why No Way Home's second teaser has yet to drop; but now, it looks like that all is about to change.
Jared Leto's Morbius Trailer Release Date Revealed
According to reliable scooper Daniel Richtman, Morbius' second trailer is expected to be released on Tuesday, November 2, 2021.
The first trailer for Marvel's vampire film directed by Daniel Espinosa was released in January 2020 with an original July 2020 date. Due to COVID-19, the film was bumped to January 2022 and is now poised to debut just weeks after Spider-Man: No Way Home's December 17, 2021 release.
Even though many expected a second No Way Home trailer to be attached to Marvel's Eternals, that no longer seems likely. Richtman's report supports writer Sean O'Connell's claim of a "high probability" that a second teaser for Morbius could be dropped before No Way Home's next trailer.
Morbius' Trailer a Potential Marketing Failure?
While Marvel fans have questioned, as well as protested, against Sony's marketing strategy leading up to No Way Home, the lack of answers and footage has only added to the hype and general awareness.
However, it looks like the studio has more than one strategy in mind considering the focus on building its own Spider-Man universe.
While seemingly overshadowed at the moment, Morbius is sure to have some sort of connection to No Way Home that will market the Leto-led film better than any campaign of its own could do; and it's likely that the Mobius' second trailer will showcase only those connections.
Reminding audiences of Morbius ahead of Spider-Man's anticipated trailer isn't only smart, but it may also be necessary to what both studios plan to show in the webhead's second teaser.
Regardless, the release of another Morbius trailer implies that No Way Home's is the next Marvel movie trailer on the docket. Although, despite its looming December release, exactly when is still unknown and could actually be later than fans would like. Sony's next blockbuster release, Ghostbusters: Afterlife, releases on November 19 and could be the target for when the studio wants its second Spidey spot in theaters.
The problem Sony - and Morbius - faces in the meantime is fan frustration against the lack of promotion for Spider-Man: No Way Home, as evidenced by Spidey fans disliking and posting angry comments on trailers and videos for its other projects.
Could releasing Morbius' second trailer ahead of Holland's No Way Home backfire instead of benefit? Only time will tell.
Spider-Man: No Way Home is set to release on December 17, 2021.