For months, the news surrounding the highly-anticipated Spider-Man: No Way Home and its trailer has actually been the lack thereof.
Following the cliffhanger ending from Spider-Man: Far From Home, Tom Holland's return as Peter Parker for the threequel alone would've been enough to generate buzz.
However, news of Jamie Foxx's Electro and Alfred Molina's Doc Ock - two different Spidey villains from two past Spidey franchises - joining the cast led to rampant speculation that past Spider-Men in Tobey Maguire and Andrew Garfield could also appear alongside Holland in a truly epic third installment.
A frustrating blend of denials and evidence, coupled with the lack of an official poster or teaser, not only frustrated fans but possibly earned No Way Home's MIA trailer the honor of one of the most anticipated of all time.
But then, only hours before the trailer's likely debut at CinemaCon 2021, Sony and Marvel's efforts were lost as an unfinished version of the No Way Home trailer made its way online. This earned quite the intriguing response in turn from the movie's leading star.
TOM HOLLAND RESPONDS TO LEAKED SPIDEY TRAILER
Spider-Man star Tom Holland posted an Instagram story in what appears to be a response to the leaked Spider-Man: No Way Home trailer. Holland's post simply showed white text on a black background, reading, "You ain't ready!"
Holland has long been notorious for spoiling details about the various Marvel films he's been involved with, including even their official titles. This fact was actually made part of No Way Home's official title announcement back in February.
Even though the actor isn't to blame for this particular leak, he still took time to acknowledge it and has apparently learned how to keep his responses vague and simple while still building anticipation for the finished project.
MORE TO COME IN NO WAY HOME TRAILER?
A trailer leak - even in its rough, unfinished state - is frustrating for Sony Pictures, Marvel Studios, and some fans. In addition, a slew of Spider-Man: No Way Home merchandise has been revealing details about the film for weeks, contributing to the fan frustration with Sony Pictures' marketing strategy.
This is due to the fact that unlike other MCU characters, Marvel shares Spider-Man with Sony Pictures with the latter at the helm of the film's promotion.
Still, Sony's silent treatment followed by the J. Jonah Jameson's of the interwebs have yet to reveal all.
Again, the leaked trailer was unfinished meaning audiences still haven't seen the visual spectacle that Marvel Studios has in store. Plus, the poor quality and visuals mean subtle references and Easter eggs are still yet to be uncovered.
Also, it's worth noting that Holland's cryptic response is interesting and the meaning is somewhat unclear. Could he be alluding to something more than what was shown online ahead of the official trailer's debut?
If Sony truly intends to release the trailer at CinemaCon, fans won't have much longer to wait.
Spider-Man: No Way Home swings into theaters on December 17, 2021.