While it's true that Dwayne Johnson's DC outing was the top film in the weeks leading up to Black Panther: Wakanda Forever, it had little to no competition at the box office and has been reportedly losing money ever since.
However, in the case of Black Adam, ticket sales aren't the only measure of success or of what can spark a new franchise.
Black Adam Spin-Off Underway
The report claims that Black Adam's box office haul, coupled with its B+ CinemaScore, is a sufficient basis to launch a franchise that will be better realized once James Gunn and Peter Safran reveal their DC Studios plans.
Will Gunn and Safran Support a Hawkman Movie?
Before Black Adam ever screened in theaters, fans and industry insiders expected a sequel.
And, given the content of the film's post-credits scene, it looked as if the studio (and Dwayne Johnson) were planning a Black Adam vs. Superman-style film.
Fans are less certain now given that James Gunn and Peter Safran have been tapped to head the newly named DC Studios.
But since this Hawkman movie is being developed by Johnson's own studio, the question is whether Gunn and Safran have been consulted. And, if so, how will the duo work in conjunction with Johnson and his vision for the Black Adam franchise?
While that remains to be seen, Hawkman is the best choice for a spin-off story.
Not only can his character sustain a film on his own, but Hodge's performance was well received by audiences.
In the meantime, it's worth remembering that Gunn and Safran are the two who changed the hierarchy of power within the DCU.
Black Adam arrives on HBO Max on Friday, December 16.