Tom Hiddleston’s Loki: Marvel Launches MCU Website For Marketing of Disney+ Show

By Russ Milheim Updated:
Loki Tom Hiddleston Roxxcart Disney+

After Avengers: Infinity War, the future for Tom Hiddleston's Loki didn't look so bright. Having your neck snapped doesn't exactly lead to a happy future. Marvel had other plans though, as not too long after, the studio officially announced a solo Loki-centric adventure for Disney+.

Jump forward, and fans are only months away from seeing the crazy time-traveling, multiverse hopping journey that Loki seems to be promising.

After breaking from his original timeline in Avengers: Endgame, Loki must now fix the time stream(s) that he broke. While not the same Loki fans have known for nearly a decade now, this new Loki seems like he will go down an entirely different path

Fans have already been given a good amount of teases for what Loki might bring to the MCU, most namely setting up Kang the Conqueror.

Now, a new website might provide a big hint of another Marvel Comics mainstay having a larger role than expected.


An official website for the fictional Roxxcart company from the Tom Hiddleston-starring Loki, which can be seen in the most recent trailer, went live in December 2020.

Recent small updates to the website, such as a removal of the "2021" from the bottom of the homepage, indicate that the website will soon be expanded to feature clever promotion in the form of in-universe nods.

Roxxcart Image from Loki
Marvel Studios

The existence of this marketing website in the name of Roxxcart likely means that the company could have a decent role throughout Loki.

For now, the site only displays the logo, as seen below. That is bound to change as the launch of Marvel's third Disney+ outing gets closer.

Roxxcart official logo



Even though it may seem odd for Roxxon to play a part in a story like Loki, it isn't all too surprising.

In a recent comic storyline from Jason Aaron, Jane Foster's God of Thunder goes toe-to-toe with Roxxon's evil corporation in a space-faring tale that involves the oil company working alongside Malekith.

Could Roxxon be set to take over the hole left by HYDRA? It's a hole that hasn't been filled for a long while. One would have thought AIM would be somewhere, but Iron Man 3 didn't quite go the comic-accurate route with them.

With how crazy the MCU has gotten, anything is fair game now. 

The Tom Hiddleston-led Loki will premiere on Disney+ on June 11, 2021.

- In This Article: Loki Season 2
Release Date
October 05, 2023
- About The Author: Russ Milheim
Russ Milheim is the Industry Relations Coordinator at The Direct. On top of utilizing his expertise on the many corners of today’s entertainment to cover the latest news and theories, he establishes and maintains communication and relations between the outlet and the many studio and talent representatives.