Marvel's presence at the Disney theme parks is relatively small at the moment compared to the likes of Star Wars and Avatar, with only a few rides spread across a few of the company's six locations worldwide. Fortunately, five of those six are set to get full areas dedicated to the superhero franchise in the coming years under the name Avengers Campus.
The Avengers Campus location at the Disneyland Resort's Disney's California Adventure park was supposed to open in 2020. Unfortunately, the COVID-19 pandemic forced the parks to close their gates for an extended period of time, with the aforementioned ones in Anaheim, California not set to reopen until April 30 of this year and Avengers Campus California opening later in 2021.
However, construction for the Anaheim Avengers Campus has continued during much of the shutdown, and the boards blocking the public from seeing the construction sites have even been updated to promote an upcoming MCU movie.
BLACK WIDOW PROMO
Several Black Widow-themed designs have been featured on boards around the Avengers Campus section of Disney California Adventure.
One features the logo of the upcoming movie on top of a metallic background, while another reads "Red Guardian" and features the character's symbol.
#BlackWidow marketing on the #AvengersCampus construction walls. #DisneyCaliforniaAdventure #ATouchOfDisney pic.twitter.com/p95QPKTzWY
— LaughingPlace.com (@laughing_place) March 18, 2021
One of the barriers features the classic red symbol for Scarlett Johansson's character (as seen on the back of the black widow spider).
Taskmaster's name and character symbol are featured on another barrier outside the park's upcoming Marvel-themed land.
A MARKETING RAMP-UP?
This advertising may indicate that Disney is committed to the current May 7 release date for Scarlett Johansson's Black Widow. Disneyland Resort is set to open a week before that, so it would be the perfect time for a marketing push for the movie in the parks if that plan sticks.
However, it was recently stated that the call of when and how to release the film would most likely be "last minute" due to the situation with the pandemic keeping movie releases very much up in the air. Marvel Studios president Kevin Feige has expressed his strong desire for the film to have an exclusively-cinematic debut, but it's possible Disney will make the decision for it to have a hybrid theatrical-streaming release à la the recent animated flick Raya and the Last Dragon.
Even if Black Widow sees another delay, it will more than likely still be the next MCU movie to come out. Even if it is pushed back for another couple of months, the in-park marketing wouldn't be too out of place and would help keep the Scarlett Johansson-led project in the minds of fans.
