Marvel Studios doesn't seem to have a problem when it comes to the box office cume of their movies. All of the films in the now-finished Infinity Saga have collectively grossed more than $22 billion globally. Last year, Captain Marvel walked away with a massive net profit even though the film had its fair share of mixed reactions from critics and fans alike. Spider-Man: Far From Home stood out as Sony's most profitable film of last year, much attributed to the film's connection to the Marvel Cinematic Universe. Avengers: Endgame premiered in theaters last year and it broke multiple box office records on its way to becoming the highest-grossing film of all time. Now, it doesn't come as a surprise that the movie will be alone in the top of any tournament or listing that deals with box office returns.
According to Deadline's 2019 Most Valuable Blockbuster Tournament, Avengers: Endgame ranked first as the most profitable picture of last year. The outlet revealed that the culminating chapter of the Infinity Saga accrued $890 million in profit, which blew away early forecasts. Moreover, it is reported that Endgame's net profit is 78% higher than the half billion that Avengers: Infinity War returned to Disney. This profit figure has made Avengers: Endgame the most profitable movie since 2013 (the year when Deadline began their blockbuster tournament), passing 2015's Star Wars: The Force Awakens (which profited $780 million).
WHAT THIS MEANS
Avengers: Endgame blew away the competition in terms of its box office record dominance last year. The $1.2 billion worldwide opening weekend alone is enough to say that the movie is a success since Deadline mentioned that it already covered the film’s combined $511M production budget as well as its global marketing theatrical costs. Looking back, Endgame was groomed to be a box office behemoth since the film managed to take advantage of its brilliant marketing scheme. For starters, the trailers didn't show much about the plot but instead focused on the emotional beats and overall effect of the cliffhanger ending of the previous movie, Avengers: Infinity War. On top of this, there were multiple social media movements such as the #ThanosDemandsYourSilence campaign to tell viewers to not spoil the film as well as remembering the ones who fell victim to the snap with #AvengeTheFallen poster campaign. All of these factors helped in making the movie a big audience draw on top of the incredible anticipation that fans had to endure to find out the ultimate fates of Thanos and our heroes.
Recently, videos of fans cheering and applauding during opening night of the film went viral and proving that Endgame is more than just a box office draw but a cultural phenomenon. One has to wonder when the next Endgame-like phenomenon will hit theaters since the post-pandemic timeline doesn't seem so bright due to movie theaters being closed down. Many fans would agree that after such a performance, the success of the MCU isn't going anywhere.